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The Office of the CFO belongs in the spotlight. Are you on board?

4 November 2025
Ari Widlansky, Managing Director & U.S. Chief Operating Officer

An architect for the future. A driver of growth. A strategic partner to the CEO and other organisational leaders. That’s what the Office of the CFO is — or at least, what it should be.

Now more than ever, bringing the Office of the CFO into daily business operations is key to unlocking greater efficiency, visibility and the full value of AI-powered automation. And yet, this shift isn’t happening nearly as widely as it should.

Think of it like this: If the business world is a Broadway musical, your CEO is almost always the lead — front and center, commanding the stage. The COO, CPO and CTO are your standout supporting cast, each stepping into the spotlight as operations, product and technology deliver key performances that move the story forward.

And until recently, the CFO? Stuck in the background as villager no. 4.

This casting no longer makes sense, especially not when the CFO brings insights that can elevate the entire production. It’s time we rewrite the script and give the CFO a role worthy of their impact.

Raise your hand if you agree the Office of the CFO is essential

Everyone’s hand raised? Good.

Across industries, more leaders are recognising the CFO’s role as central to their organisation’s performance. When integrated and equipped with the right tools, the Office of the CFO can strengthen cross-functional alignment and build employee confidence from the inside out.

Just look at one example: By digitising procurement and invoice workflows, a luxury beauty company boosted processing speed by 50% and cut approval times by 400%.

But recognising the Office of the CFO’s importance is one thing — acting on its expertise is another. Many organisations are still running on fragmented legacy systems that slow down financial processes, introduce unnecessary manual work and widen the margin for error.

And if you’ve ever worked in or supported a siloed finance function, you know the pain firsthand: disjointed tools with little to no visibility, missed approvals and unclear ownership. The overwhelming frustration that the right hand doesn’t know what the left is doing.

So how do we move forward? It starts with two critical changes:

1. A technological transformation

Fragmented point solutions might get the job done in the short term, but they aren’t built for scale, especially as CFOs are being asked to take on more responsibilities with fewer resources.

A unified, AI-powered tech suite simplifies financial operations by automating routine tasks and eliminating manual bottlenecks. It also supports a broader range of use cases across the entire Office of the CFO — from procurement and accounts payable (AP) to forecasting and performance management.

For example, automating deduction management removes the need to manually chase down documentation or validate claims. Finance teams can resolve disputes faster and more accurately, reducing revenue leakage and freeing up time to focus on more strategic work.

The impact has a ripple effect that reaches beyond finance: streamlined deductions minimise friction for sales and customer success teams while reinforcing your reputation as an efficient, dependable partner.

2. A philosophical shift

Tech alone won’t transform how the Office of the CFO operates. A mindset change is also required, one that prioritises transparency and breaks down the idea that finance operates in isolation.

Functions like AP are often treated as separate or disconnected. But with automation tools that increase visibility into ownership, workflows and outcomes, cross-functional teams can easily align on shared goals.

This visibility must extend beyond AP. Procurement, supplier management and adjacent functions should be part of the same ecosystem — not only from a tooling perspective, but from a shared framework for how progress is measured and optimised.

When these elements are unified, the Office of the CFO sheds the outdated perception of being a passive processor of data and becomes a central source of insight and influence.

The next act belongs to the Office of the CFO

The Office of the CFO has outgrown its back-office label and stepped into a new era of strategic leadership. As the curtain rises on a new act, it’s time for the Office of the CFO to enter into the spotlight.

But awareness isn’t enough. Turning that recognition into action means embracing both a technological transformation and a cultural shift that brings finance to the center of decision-making — not just in name, but in practice.

Because when every key player shares the stage, the entire production delivers its strongest performance.

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